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 In the year 2018

8 March 2018
International Women's Day

To celebrate International Women's Day, theBloG has gone purple a colour associated with efforts to achieve gender equality and is the mPantone color of the year, though they call it violet.

Continuing the same theme, see the link below to a film produced by niece Jane Shirley at Aspect Film and Video.

mJane tells us that:
"For International Women’s Day we teamed up with mWiper & True to drink beer and highlight the incredible female talent in the brewing industry!

Directed by the amazing Katie Freestone, produced by myself, edited and animated by Hannah Squires and Chloe Collewet (celebrating the female talent in my own industry). Big shout out to DP Tom German for some beautiful camera work, and Jack Lilley and Camilla Buchanan for focus and lighting."

mWiper & True tell us that:
"We brewed XX, a new limited edition Gooseberry Wheat Beer, for release on International Women's Day 2018. The creation of this beer - from recipe development, brewing and packaging to sales and promotion - was entirely the work of the women in our team. The beer celebrates the fact that women brew, promote, distribute, drink, critique and enjoy beer. It was brewed with the addition of the botancials meadowsweet and heather as a nod to the provenance of women in beer history. "

Watch the video to find out why this brew is named with only two XXs and not the more usual triple XXXs normally associated with a special brew.

Links for this post:

mWiper and True Introducing XX on Vimeo
mAspect Film and Video on Vimeo
mVimeo on Vimeo
m m International Women's Day 2 links
mPantone color of the year
mJane Shirley
m m Aspect Film and Video 2 links
mKatie Freestone
mChloe Collewet
m m Tom German 2 links
m m Jack Lilley 2 links
mWiper & True

Website links


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